Family Circus Artwork
Graphics, design, colour work and marketing implementation by me
2025 Spring Artwork
The concept behind the Family Circus poster for Spring 2025 at Chessington Garden Centre was rooted in the idea of evoking nostalgia while maintaining a bright, playful, and engaging aesthetic. The primary focus was to capture the traditional essence of a classic circus, which sparks fond memories and associations of past family outings. This intentional design choice creates an emotional connection that encourages viewers to translate their positive feelings into ticket sales.
To achieve this, I prioritised selecting the right colour palette, focusing on traditional circus hues of red, yellow, and blue. These colors are not only synonymous with circuses but also vibrant and eye-catching, aligning well with the excitement of a family event. The striped border mimics a circus tent, reinforcing the theme and drawing attention to the central content.
Typography played a crucial role in establishing the circus theme. The primary title uses a bold, circus-inspired font, evoking vintage show posters and drawing immediate recognition. To maintain consistency with Chessington Garden Centre’s branding, I incorporated the Raleway font for secondary text, creating cohesion across promotional materials.
Taking inspiration from the highly successful Halloween Circus poster, which contributed to sold-out shows, I ensured that the design maintained some visual consistency while introducing new seasonal elements. Small acrobats, gymnasts, and circus performers scattered throughout the composition add dynamism and reinforce the idea of a fun, family-friendly event. The use of illustrations rather than photographs enhances the playful and inclusive feel, making it more inviting for families with children.
Additionally, the bright colours and lively characters are reflective of the spring season, tying the event to its time of year. The QR code feature provides a modern, convenient way for customers to purchase tickets, blending traditional aesthetics with contemporary functionality.
By thoughtfully balancing tradition with modern design elements and maintaining brand consistency, the Family Circus poster effectively captures attention, creates emotional resonance, and inspires action, demonstrating a strategic approach to visual marketing.